Social Network Listening (SNL)
We live in an 'information society,' an 'age of information'. It is sometimes called the age of ‘Infotronics’ – the merging of Information and electronics.
More and more these days consumers turn to social media networks to communicate with their peers and have conversations in cyber space. Although the massive growth of social network sites of 50% and 60% is tapering back to more modest levels of 25% growth (Source: Interactivity Advertising Bureau Australia October 2009), it is easily the fastest growing market sector. It is growing at the expense of other more traditional channels, and companies are racing to get their brands into the medium.
Just because you have an online advertising program, it does not mean that it is hitting the mark and cutting through the noise and clutter and really underpinning your messages. It's not just about Face Book or Twitter or My Space--there are hundreds if not thousands of social media sites and the ‘Clattering classes’ are hard at it all day everyday. If you are a major brand, you can bet your bottom dollar they are talking about you.
Information in all of its various forms that a modern enterprise has to deal with ends up just being ‘Noise’ and it becomes difficult to unravel the multiple threads of information that confront an organisation, especially when companies can be blindsided by the massive amount of information about their brand that is now finding its way into social networking sites. This noise only adds to the uncertainty of what the information means as there are thousands of bits of information that detract from the capacity to make sense of it all. This information needs to be put into a meaningful structure allowing people to prioritize what is important and what requires immediate attention.
FooBoo has considerable expertise in this new and emerging field.
FooBoo uses Informational Cybernetics to advise you about the best way to harvest information about your brand and turn potential negatives into positives.
Informational Cybernetics
Cybernetics - the field of science concerned with processes of communication and control (especially the comparison of these processes in biological and artificial systems)
The term cybernetics stems from the Greek (kybernetes - steersman, governor, pilot, or rudder — the same root as government). Cybernetics is a broad field of study, but the essential goal of cybernetics is to understand and define the functions and processes of systems that have goals, and that participate in circular, causal chains that move from action to sensing to comparison with desired goal, and again to action.
Studies in cybernetics provide a means for examining the design and function of any system, including social systems such as business markets and organizational learning, including for the purpose of making them more efficient and effective.
It includes the study of feedback, black boxes and derived concepts such as communication and control in living organisms, machines and organizations including self-organization. Its focus is how anything (digital, mechanical or biological) processes information, reacts to information and changes or can be changed to better accomplish the first two tasks
A more philosophical definition, suggested in 1956 by Louis Couffignal, one of the pioneers of cybernetics, characterizes cybernetics as "the art of ensuring the efficacy of action."
The most recent definition has been proposed by Louis Kauffman, President of the American Society for Cybernetics, "Cybernetics is the study of systems and processes that interact with themselves and produce themselves from themselves." It is a very useful prism with which to study and understand client and company interactions.
FooBoo uses Informational Cybernetics as a tool to help its client companies respond better to their customer demands
Social Network Listening (SNL)
We live in an 'information society,' an 'age of information'. It is sometimes called the age of ‘Infotronics’ – the merging of Information and electronics.
More and more these days consumers turn to social media networks to communicate with their peers and have conversations in cyber space. Although the massive growth of social network sites of 50% and 60% is tapering back to more modest levels of 25% growth (Source: Interactivity Advertising Bureau Australia October 2009), it is easily the fastest growing market sector. It is growing at the expense of other more traditional channels, and companies are racing to get their brands into the medium.
Just because you have an online advertising program, it does not mean that it is hitting the mark and cutting through the noise and clutter and really underpinning your messages. It's not just about Face Book or Twitter or My Space--there are hundreds if not thousands of social media sites and the ‘Clattering classes’ are hard at it all day everyday. If you are a major brand, you can bet your bottom dollar they are talking about you.
Information in all of its various forms that a modern enterprise has to deal with ends up just being ‘Noise’ and it becomes difficult to unravel the multiple threads of information that confront an organisation, especially when companies can be blindsided by the massive amount of information about their brand that is now finding its way into social networking sites. This noise only adds to the uncertainty of what the information means as there are thousands of bits of information that detract from the capacity to make sense of it all. This information needs to be put into a meaningful structure allowing people to prioritize what is important and what requires immediate attention.
FooBoo has considerable expertise in this new and emerging field.
FooBoo uses Informational Cybernetics to advise you about the best way to harvest information about your brand and turn potential negatives into positives.
Informational Cybernetics
Cybernetics - the field of science concerned with processes of communication and control (especially the comparison of these processes in biological and artificial systems)
The term cybernetics stems from the Greek (kybernetes - steersman, governor, pilot, or rudder — the same root as government). Cybernetics is a broad field of study, but the essential goal of cybernetics is to understand and define the functions and processes of systems that have goals, and that participate in circular, causal chains that move from action to sensing to comparison with desired goal, and again to action.
Studies in cybernetics provide a means for examining the design and function of any system, including social systems such as business markets and organizational learning, including for the purpose of making them more efficient and effective.
It includes the study of feedback, black boxes and derived concepts such as communication and control in living organisms, machines and organizations including self-organization. Its focus is how anything (digital, mechanical or biological) processes information, reacts to information and changes or can be changed to better accomplish the first two tasks
A more philosophical definition, suggested in 1956 by Louis Couffignal, one of the pioneers of cybernetics, characterizes cybernetics as "the art of ensuring the efficacy of action."
The most recent definition has been proposed by Louis Kauffman, President of the American Society for Cybernetics, "Cybernetics is the study of systems and processes that interact with themselves and produce themselves from themselves." It is a very useful prism with which to study and understand client and company interactions.
FooBoo uses Informational Cybernetics as a tool to help its client companies respond better to their customer demands